And will they be able to plant them all?
Last updated 46 minutes ago
A viral Instagram trend that promised to plant a tree for every animal photo posted now looks incredibly unlikely.
Over 4 million photos have been uploaded since the feature was added earlier this month, although the post was only uploaded for 10 minutes.
The company behind the campaign – Plant A Tree Co – said it deleted its original post after realizing it had gone global.
On Instagram, Plant A Tree Co said, “We immediately realized that the post would get too big and we didn’t have the resources to plant so many trees, so we deleted it 10 minutes later. we deleted it, the stories continued to spill out of our control.
The trend started when a sticker was posted on environmental organizations Instagram, with a caption that encourages users to add their own image attached to the sticker.
Stickers add a small image or line of text to a post, and on November 1, Instagram rolled out the ‘Add Yours’ feature – which allows users to share and create their own post with a sticker as part of it. ‘a public thread.
Although they don’t plant trees, Plant A Tree Co is committed to using traction to “actually plant 4 million trees”.
A fundraiser has been launched for the American charity Trees For The Future, with which the environmental organization claims to have no affiliation.
There is a goal of £ 745,000 for fundraising, of which £ 6,700 will be raised in under 16 hours.
A spokesperson for Meta, the parent company of Instagram which recently changed its name from Facebook, said, “The ‘We’ll plant a tree for every pet photo’ trend shows the power of the Instagram community to raise awareness on important topics.
“Like all of the other ‘Add Yours’ sticker threads, it was started by a freelance Instagram account – not Instagram.”
“Add your own” stickers are meant to show their original author when clicked, except in certain cases, such as when the creator deletes their original post, or their account is private – but the news agency PA understands that Meta is working to make these cases clearer.
Not their first Instagram campaign
Plant A Tree Co has used Instagram campaigns to raise funds before, once promising that posting their content on a personal story would generate US $ 0.01 for a charity.
One of these campaigns raised almost £ 2,000 for the human rights campaign in support of Pride Month.
A post deleted since May 2019, found on the archive.org archive, shows that the page went on to encourage subscribers to “repost your story to plant 100 trees.”
The post had over 918,000 likes with the promise that they would plant the trees by 2020.
Since launching their website in 2019, Plant A Tree Co claims to have planted 6,500 trees, but their website does not specify where.
A flying car flew for the first time between two cities, leading its developers to speak of a “new era” of transport.
Listen to all the latest West Midlands news on time, every hour, on 103.1 and 97.2 FM (Wolverhampton, Black Country and Shropshire), 96.4 FM (Birmingham), 97 and 102.9 FM ( Coventry and Warwickshire), 97.6 FM, 102.8FM and 96.7FM (Herefordshire and Worcestershire), DAB, on freeradio.co.uk and on the Free Radio app.