The American streaming platform with 64 million users worldwide would be heading to Australia
US streaming platform Pluto TV, a subscription-free service with 64 million active users worldwide, may soon be available in Australia.
Pluto TV operates in 25 markets, including Britain, Europe and the US, and is ad-supported and does not require a user to have an account.
Rumors of a local launch were sparked by a recent visit to Australia by executives from Paramount Global, which owns the service, TV Tonight reports.
Big streamer: Pluto TV, a subscription-free streaming service, may soon be available in Australia. (Pictured: Baywatch star David Hasselhoff hosts the streamer’s infomercial)
TV veteran David Hasselhoff appears in a commercial for the service, where he plays several roles, including a little boy, a woman and an elderly person.
“You get hundreds of channels for free and a million movies,” he says.
Dressed in a windbreaker and shorts, a nod to his role in the 90s series Baywatch, the 69-year-old tells viewers they can enjoy a 24-hour channel on 24 featuring the hit show.
Elsewhere, Hasselhoff is seen playing a surgeon performing an operation as he tells viewers, “You can watch him at work.”
Giant: Pluto TV (logo shown) operates in 25 markets, including Britain, Europe and the US, and is ad-supported and does not require a user to have an account
Friendly: This is an overview of the programming available on Pluto TV, which offers 250 different live streams, including Paramount Movie Channel, MTV Pluto and Comedy Central, as well as lifestyle channels like Tech + Geek.
Pluto TV offers 250 different live streams, including Paramount Movie Channel, MTV Pluto, and Comedy Central, as well as lifestyle channels like Tech + Geek.
Some of these are “destination channels” where viewers can find a dedicated feed of their favorite show, like classic Doctor Who episodes.
Other channels include Slow TV, which offers live broadcasts of woodcuts, knitting and Norwegian train rides.
Global: Rumors of a local launch were sparked by a recent visit to Australia by executives from Paramount Global, owners of the service. (Photo: Spokesperson David Hasselhoff)
News of Pluto TV’s possible move to Australia comes after recent data revealed that consumption of streaming services like Netflix and Stan had exceeded free-to-air commercial viewership in the country for the first time.
The revealing data comes from the second annual Media Content Consumption Survey, which was commissioned by the Federal Department of Communications and conducted by the Center for Social Research in September 2021.
It is the first time research has found that more Australians are tuning into online subscription services than commercial TV, with 62% watching programs on these services compared to 58% watching free-to-air TV.
Marathon: Pluto TV offers dedicated channels for classic shows like Baywatch (pictured)