Factbox: what’s in a name? Rebranded McDonald’s outlets open in Russia

0

June 12 (Reuters) – McDonald’s restaurants (MCD.N) reopened in Moscow on Sunday under new Russian ownership and a new name, Vkusno & tochka, which translates to “Tasty and that’s it”. Read more

Here’s what we know:

LOGO:

Join now for FREE unlimited access to Reuters.com

Register

The famous Golden Arches have been removed and replaced by a new logo consisting of two fries and a hamburger patty on a green background. Read more

BRANCHES:

Vkusno & tochka reopened on Sunday in Pushkin Square in what was the first McDonald’s restaurant in Soviet Moscow in 1990, when it sold up to 30,000 burgers, but the queue outside the restaurant was much smaller than three decades ago.

Initially, 15 renowned restaurants will open in and around the capital and another 200 restaurants by the end of June and 850 by the end of the summer, the leaders announced on Sunday.

MENU:

McDonald’s flagship Big Mac is missing, but other popular items are on a smaller menu sold at slightly lower prices.

A double cheeseburger cost 129 rubles ($2.31) compared to around 160 under McDonald’s and a fish burger for 169 rubles, compared to around 190 previously.

OWNERSHIP:

Siberian businessman Alexander Govor took over the franchise operation through his company GiD LLC. He has held a McDonald’s license since 2015 and helped the chain expand into remote Siberia, where he operated 25 restaurants.

McDonald’s will have an option to buy its restaurants in Russia within 15 years, Russian authorities have announced. Read more

MANAGEMENT:

Former Russian McDonald’s boss Oleg Paroev leads the company as general manager of Vkusno & tochka.

Until the takeover, he had worked for McDonald’s for seven years, including as the Russian company’s chief financial officer for 6½ years until November 2021, according to his LinkedIn profile.

He was named CEO of McDonald’s in Russia in February, weeks before Moscow sent tens of thousands of troops to Ukraine on February 24.

Govor will retain the chain’s tens of thousands of employees for at least two years, McDonald’s said last month. Read more

($1 = 55.7500 rubles)

Join now for FREE unlimited access to Reuters.com

Register

Reuters reporting; Compiled by Josephine Mason; Assembly Pravin Char

Our standards: The Thomson Reuters Trust Principles.

Share.

Comments are closed.